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Our work spans more than 50 categories and emerging technologies. We have tackled some sensitive issues like privacy, AI fairness, mental health and sustainability.
 
We have used nearly every research methodology and have invented a few of our own.

 

You can work with one team across multiple methods, seamlessly.

Over the past

9 years, F'inn has conducted more than 1,200 projects

Market
Exploration

❖ Market size
  (Total Addressable Market)

❖ Trends

❖ Competitive analysis

❖ Use cases, user needs, jobs
   to be done, perceptions

❖ White space discovery

Audience
& Targeting

❖ Segmentation

❖ Personas

❖ Profiles of target consumers/
   users

Experience Optimization

❖ Shopping Journey, Path to
   purchase

❖ Drivers of preference, decision
   making and behavior

❖ User Journey: expectations,
   satisfaction, pain points, desires

❖ Early stage demo testing

New Categories,
Products & Services

❖ New ideas discovered,
   prioritized

❖ Concept testing

❖ Forecasting

❖ Pricing strategy/ elasticity

❖ Features prioritization/
  optimization

❖ Value proposition development

❖ Existing products & services
  refined

❖ Portfolio optimization

Brand
Development

❖ Positioning

❖ Perceptions, drivers, equity
   of current brands

❖ Upside of partnerships
   and expansion

Communication

❖ Ad effectiveness

❖ Product naming, packaging

❖ Concept messaging

Our Services

WE WOULD LOVE
TO CONNECT.

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