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F'inn is a

strategic insights

agency

We push the boundaries of research and standout from other agencies by:

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Designing custom approaches

built to address your specific need and answers your wildest questions.

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Being at the forefront of AI development

and integration into our  work, with reality check when AI is not ready or adding value. 

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Working with a open and collaborative mindset

as well as being resourceful and commonsensical.

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Delivering actionable insights

to confidently
make better decisions.

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When you are exploring new spaces or entering markets with many unknowns.

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When you want to know the most impactful way to connect with people via your brand and message.

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When you want to better understand people’s everyday interactions to drive your development pipeline and marketing strategy.

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When you want to deeply understand specific groups to improve your reach and inspire your product innovation.

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When you are defining your roadmap based on people’s needs, wishes and changing markets.

How we help our clients have impact

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Questions we ask at the start of every project:

How can we maximize the impact of this research?

How does this work inform and derisk upcoming decisions?

What does success look like for you? And your stakeholders?

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A few clients we work with...

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Our Substack

Monthly insights fueled by curiosity and our own self-funded research. Subscribe for a fresh perspective on the industry and first word on our in-person events. No spam, ever.

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Real Humans Talking About Synthetic Data

In our first YouTube video, Greg, Brian, and Stephen dig into synthetic data validation and where it completely falls apart.

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F'innews: Happy Fall, Y’all!

September 30th: The new buying journey, compounding effects of AI hallucination, and F’inn @ Greenbook! (~6 minute read)

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The Next Wave of AI Shopping

Part 2 of 2: Agents, the next 37%, and measuring a journey you can't see

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F'innews: Blind Spots

August 28th: Optimizing for AI search, a feature in TIME, and one question to better understand your respondents (~5 minute read)

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There's Now an AI Model Between You and Your Customer

Part 1 of 2: The new proxy and what it does with your brand

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F'innews: Common Ground

July 31st: A Gen Z AI POV, Figma Config recap, and bipartisan agreement on cost-of-living (~5 minute read)

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