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Personalize Voice
Any Audience
Completely Confidential
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We do

F’inn is a strategic insights agency.

With an innovation mindset, we unlock meaningful insights at the convergence of human motivations and emerging technologies. We go beyond the obvious to uncover opportunities and inspire breakthroughs.

A comprehensive approach to build foundational insights, identify untapped opportunities and create a roadmap to unexpected breakthroughs.


Core Services

When you are ready to grow in a new or rapidly changing market.

When you are ready to grow through the discovery and development of new offerings.

When you want to enhance how people interact with your brand at every step of their journey.

When you want to find your unique voice and reflect it in everything you do.

When you want to find your distinct audience who can drive growth across your business.

When building the right strategy has the power to boost the connection people feel to your ideas.

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Category
Experience

Our experience is extensive and focused on technology, services and the evolving issues that surround them. Often, we are considering emerging spaces that are being invented by our clients.

Air purifiers / filters
Alternative Payment Methods
Artificial Intelligence/ Machine Learning/ LLM
Audio - smart speakers/displays, soundbars, headphones, earbuds, & services
Auto services
Baby monitors
Cable TV
Child friendly devices
Cryptocurrency
Digital Payment Services
e-Readers
EVs
Fitness wearables, equipment, and services
Gaming services
GPS/ Location tracking
Grocery
Health Savings Accounts (HSA/ FSA)
Home internet
Insurance – device, home, pet
Laptops
Medical devices
Mobile device
Online retail
Payments/ Finance/ Tax services
Pet devices
Projection devices

Public sector tech
Robotics
Rewards/ Loyalty programs
Satellite/ Space
Security – children, home, pet, vehicle, online, business
Sleep trackers
Smart appliances
Smart assistants
Smart cars
Smart glasses
Smart home devices/ services
Smart/ TVs
Smartphone accessories
Social media/ job posts (candidates)
Sporting goods
Streaming devices/ services
Style service (home décor, fashion)
Subscription Services
Sustainability – EV charging, EV fleet, funding
Tablets
Talent recruitment/ development
Telehealth
Voice assistants
VR
Wireless service/ network/ 5G
Wi-Fi – hotspot, mesh, extender


 

Exploring Ideas that Matter

When working with technology that changes faster than most people can keep up, we help clients explore important strategic and ethical questions that matter.

Accessibility
DEI
Fairness
Generative AI

Mental health
Privacy – levels, communication, types
Recession, layoffs, severance
Security
Sustainability
Transparency
Trust

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F'inn Toolkit

With over 160 years of combined experience, F’inn designs smart solutions for your specific questions. Our methodologically agnostic approach ensures seamless transitions between diverse research phases, concluding in a comprehensive and integrated report for you.

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Audiences

No matter who you want to connect to, we can find them, wherever they are. We’ve talked to more than 2.5 million people in more than 50 countries since F’inn was founded.

Families (Demos & Life Stages):

General Population

Seniors

Teens

Kids

Parents

Pet Owners

 

Engaged to be married

Expecting a child

Home Owners

Home Renovators

Home Movers

Students

 

Constituents:

Tax Payers

Voters

Expats

Unhoused

Veterans

 

Health, Wellness & Care:

Doctors

Patients

Caregivers

Sufferers of specific conditions

Visually Impaired

Professional & Educational Status:

Business Decision Makers (Micro, SMB, Enterprise)

Professionals

Experts

Managers

Individual Contributors

 

HR/Talent Leaders

Job Candidates

DEI Leaders

Recent College Grads

Career Shifters

 

Academics

Teachers

 

Technology, Creative & Innovation Professionals:

ML Developers

Principal Engineers

VR/AR/MR Developers

IT Decision Makers

Data Scientists

 

AI Ethicists

AI Builders

AI Generalists

AI Decision Makers

 

Designers

Creative Directors

Musicians

Consumer Behavior & Lifestyle:

Consumers

Customers

Members

Subscribers

Crypto Users

Investors

Owners (specific device or brand)

Users

Intenders

Switchers

Loyal Customers

On the Fence

Outdoor enthusiasts

Public transit users

Tech Adopters

Tech Elites

Tech Minimalists

Tech Status Seekers

Climate Change Activists to Hoaxers

Recyclers

EV owners

Solar panel owners

 

Creative, Media & Influence:

TV, Gaming, Music Streamers

Gamers

Diners

Shoppers

Readers (new to avid)

Influencers

Opinion Makers

No more tradeoffs

Al tools that only researchers could imagine We're building something really cool. Embracing Al and creating tools for researchers, by researchers. Eliminating the barriers that keep us all from fully indulging our curiosity.

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AI Tools

Research experts creating AI tools specifically for researchers.

Centered on human data.
Backed by rigorous analytics and validation.

F'inn experts can ask the right questions in the right order to drive clarity and depth.

No more tradeoffs - cover every topic you want, whoever you want, whenever you want.

Qualitative | Quantitative | Secondary

partial list
  • Ask them anything, anytime

  • Share your ideas and get relevant, critical feedback

  • Iterate as many times as you need to get it right

  • Consult with expert advisors in your category

  • Focus on your most critical segments and build personas

  • Deep dive into their needs, hopes, frustrations, barriers

  • Probe their behavior and experiences, where they shop, learn more

  • Find out what makes them consider a change

  • Send them to your website and get feedback on content or assets

  • See how they see your brand

  • Learn when they prefer a competitor

  • Refine products by showing possible features

  • Brainstorm use cases

  • Ask about value, pricing and promotions

  • Co-create messaging that will connect

  • Plan a campaign together

AI Tools

Research experts creating AI tools specifically for researchers.

Centered on human data
Backed by rigorous analytics and validation

F'inn experts can ask the right questions in the right order to drive clarity and depth

No more tradeoffs - cover every topic you want, whoever you want, whenever you want

Qualitative | Quantitative | Secondary

partial list

  • Ask them anything, anytime

  • Share your ideas and get relevant, critical feedback

  • Iterate as many times as you need to get it right

  • Consult with expert advisors in your category

  • Focus on your most critical segments and build personas

  • Deep dive into their needs, hopes, frustrations, barriers

  • Probe their behavior and experiences, where they shop, learn more

  • Find out what makes them consider a change

  • Send them to your website and get feedback on content or assets

  • See how they see your brand

  • Learn when they prefer a competitor

  • Refine products by showing possible features

  • Brainstorm use cases

  • Ask about value, pricing and promotions

  • Co-create messaging that will connect

  • Plan a campaign together

Learn More

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