We do
F’inn is a strategic insights agency.
With an innovation mindset, we provide a comprehensive approach to build foundational insights, identify untapped opportunities and create a roadmap to unexpected breakthroughs.
We have experience across most research methodologies, product categories and have interviewed every type of person in just about every venue, including VR. We even interview synthetic respondents built in AI, validated with humans.
Core Services
When you are ready to grow in a new or rapidly changing market.
When you are ready to grow through the discovery and development of new offerings.
When you want to enhance how people interact with your brand at every step of their journey.
When you want to find your unique voice and reflect it in everything you do.
When you want to find your distinct audience who can drive growth across your business.
When building the right strategy has the power to boost the connection people feel to your ideas.
Category
Experience
Our experience is extensive and focused on technology, services and the evolving issues that surround them. Often, we are considering emerging spaces that are being invented by our clients.
Air purifiers / filters
Alternative Payment Methods
Artificial Intelligence/ Machine Learning/ LLM
Audio - smart speakers/displays, soundbars, headphones, earbuds, & services
Auto services
Baby monitors
Cable TV
Child friendly devices
Cryptocurrency
Digital Payment Services
e-Readers
EVs
Fitness wearables, equipment, and services
Gaming services
GPS/ Location tracking
Grocery
Health Savings Accounts (HSA/ FSA)
Home internet
Insurance – device, home, pet
Laptops
Medical devices
Mobile device
Online retail
Payments/ Finance/ Tax services
Pet devices
Projection devices
Public sector tech
Robotics
Rewards/ Loyalty programs
Satellite/ Space
Security – children, home, pet, vehicle, online, business
Sleep trackers
Smart appliances
Smart assistants
Smart cars
Smart glasses
Smart home devices/ services
Smart/ TVs
Smartphone accessories
Social media/ job posts (candidates)
Sporting goods
Streaming devices/ services
Style service (home décor, fashion)
Subscription Services
Sustainability – EV charging, EV fleet, funding
Tablets
Talent recruitment/ development
Telehealth
Voice assistants
VR
Wireless service/ network/ 5G
Wi-Fi – hotspot, mesh, extender
Exploring Ideas that Matter
When working with technology that changes faster than most people can keep up, we help clients explore important strategic and ethical questions that matter.
Accessibility
DEI
Fairness
Generative AI
Mental health
Privacy – levels, communication, types
Recession, layoffs, severance
Security
Sustainability
Transparency
Trust
F'inn Toolkit
With over 160 years of combined experience, F’inn designs smart solutions for your specific questions. Our methodologically agnostic approach ensures seamless transitions between diverse research phases, concluding in a comprehensive and integrated report for you.
Audiences
No matter who you want to connect to, we can find them, wherever they are. We’ve talked to more than 2.5 million people in more than 50 countries since F’inn was founded.
Families (Demos & Life Stages):
General Population
Seniors
Teens
Kids
Parents
Pet Owners
Engaged to be married
Expecting a child
Home Owners
Home Renovators
Home Movers
Students
Constituents:
Tax Payers
Voters
Expats
Unhoused
Veterans
Health, Wellness & Care:
Doctors
Patients
Caregivers
Sufferers of specific conditions
Visually Impaired
Professional & Educational Status:
Business Decision Makers (Micro, SMB, Enterprise)
Professionals
Experts
Managers
Individual Contributors
HR/Talent Leaders
Job Candidates
DEI Leaders
Recent College Grads
Career Shifters
Academics
Teachers
Technology, Creative & Innovation Professionals:
ML Developers
Principal Engineers
VR/AR/MR Developers
IT Decision Makers
Data Scientists
AI Ethicists
AI Builders
AI Generalists
AI Decision Makers
Designers
Creative Directors
Musicians
Consumer Behavior & Lifestyle:
Consumers
Customers
Members
Subscribers
Crypto Users
Investors
Owners (specific device or brand)
Users
Intenders
Switchers
Loyal Customers
On the Fence
Outdoor enthusiasts
Public transit users
Tech Adopters
Tech Elites
Tech Minimalists
Tech Status Seekers
Climate Change Activists to Hoaxers
Recyclers
EV owners
Solar panel owners
Creative, Media & Influence:
TV, Gaming, Music Streamers
Gamers
Diners
Shoppers
Readers (new to avid)
Influencers
Opinion Makers
AI Tools
Research experts creating AI tools specifically for researchers.
Centered on human data.
Backed by rigorous analytics and validation.
F'inn experts can ask the right questions in the right order to drive clarity and depth.
No more tradeoffs - cover every topic you want, whoever you want, whenever you want.
Qualitative | Quantitative | Secondary
partial list
-
Ask them anything, anytime
-
Share your ideas and get relevant, critical feedback
-
Iterate as many times as you need to get it right
-
Consult with expert advisors in your category
-
Focus on your most critical segments and build personas
-
Deep dive into their needs, hopes, frustrations, barriers
-
Probe their behavior and experiences, where they shop, learn more
-
Find out what makes them consider a change
-
Send them to your website and get feedback on content or assets
-
See how they see your brand
-
Learn when they prefer a competitor
-
Refine products by showing possible features
-
Brainstorm use cases
-
Ask about value, pricing and promotions
-
Co-create messaging that will connect
-
Plan a campaign together
AI Tools
Research experts creating AI tools specifically for researchers.
Centered on human data
Backed by rigorous analytics and validation
F'inn experts can ask the right questions in the right order to drive clarity and depth
No more tradeoffs - cover every topic you want, whoever you want, whenever you want
Qualitative | Quantitative | Secondary
partial list
-
Ask them anything, anytime
-
Share your ideas and get relevant, critical feedback
-
Iterate as many times as you need to get it right
-
Consult with expert advisors in your category
-
Focus on your most critical segments and build personas
-
Deep dive into their needs, hopes, frustrations, barriers
-
Probe their behavior and experiences, where they shop, learn more
-
Find out what makes them consider a change
-
Send them to your website and get feedback on content or assets
-
See how they see your brand
-
Learn when they prefer a competitor
-
Refine products by showing possible features
-
Brainstorm use cases
-
Ask about value, pricing and promotions
-
Co-create messaging that will connect
-
Plan a campaign together