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Personalize Voice
Any Audience
Completely Confidential
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F'inn Toolkit

Qualitative Tools

Tools

  • Journey Mapping (user, shopper, creative)

  • Use Case Development

  • White Space Exploration

  • UI/UX

  • Message Development + Optimization

  • Retail Experience: Simulated Shelves/Websites

  • Personal Storytelling including lifestyle, culture, beliefs, values

  • Needs + goals that motivate behaviors + habits

  • Product Development, Iteration, Prototype

  • Service Development, Iteration, Prototype

Approaches

  • Brainstorm/ Facilitation

  • Co-creative/ Collaborative Design

  • Contrarian Dyads

  • Design Sprints

  • Diary

  • Ethnography (in home, in situ, virtual, in person)

  • Expert Interviews

  • Focus Groups

  • In-depth Interviews (Individual, Dyads, Triads)

  • Interviews in Virtual Reality, Augmented Reality, Mixed Reality

  • Longitudinal

  • Shopalong

F'Inn Toolkit

Qualitative Tools

  • Journey Mapping (user, shopper, creative)

  • Use Case Development

  • White Space Exploration

  • UI/UX

  • Message Development + Optimization

  • Retail Experience: Simulated Shelves/Websites

  • Personal Storytelling including lifestyle, culture, beliefs, values

  • Needs + goals that motivate behaviors + habits

  • Product Development, Iteration, Prototype

  • Service Development, Iteration, Prototype

Tools

Approaches

  • Brainstorm/ Facilitation

  • Co-creative/ Collaborative Design

  • Contrarian Dyads

  • Design Sprints

  • Diary

  • Ethnography (in home, in situ, virtual, in person)

  • Expert Interviews

  • Focus Groups

  • In-depth Interviews (Individual, Dyads, Triads)

  • Interviews in Virtual Reality, Augmented Reality, Mixed Reality

  • Longitudinal

  • Shopalong

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