Qualitative Tools
Tools
Journey Mapping (user, shopper, creative)
Use Case Development
White Space Exploration
UI/UX
Message Development + Optimization
Retail Experience: Simulated Shelves/Websites
Personal Storytelling including lifestyle, culture, beliefs, values
Needs + goals that motivate behaviors + habits
Product Development, Iteration, Prototype
Service Development, Iteration, Prototype
Approaches
-
Brainstorm/ Facilitation
-
Co-creative/ Collaborative Design
-
Contrarian Dyads
-
Design Sprints
-
Diary
-
Ethnography (in home, in situ, virtual, in person)
-
Expert Interviews
-
Focus Groups
-
In-depth Interviews (Individual, Dyads, Triads)
-
Interviews in Virtual Reality, Augmented Reality, Mixed Reality
-
Longitudinal
-
Shopalong
Qualitative Tools
-
Journey Mapping (user, shopper, creative)
-
Use Case Development
-
White Space Exploration
-
UI/UX
-
Message Development + Optimization
-
Retail Experience: Simulated Shelves/Websites
-
Personal Storytelling including lifestyle, culture, beliefs, values
-
Needs + goals that motivate behaviors + habits
-
Product Development, Iteration, Prototype
-
Service Development, Iteration, Prototype
Tools
Approaches
-
Brainstorm/ Facilitation
-
Co-creative/ Collaborative Design
-
Contrarian Dyads
-
Design Sprints
-
Diary
-
Ethnography (in home, in situ, virtual, in person)
-
Expert Interviews
-
Focus Groups
-
In-depth Interviews (Individual, Dyads, Triads)
-
Interviews in Virtual Reality, Augmented Reality, Mixed Reality
-
Longitudinal
-
Shopalong