
F'inn is a
strategic insights
agency
We push the boundaries of research and standout from agencies by:

Designing custom approaches
built to address your specific need and answers your wildest questions.

Being at the forefront of AI development
and integration into UXR work, with reality check when AI is not ready.

Being collaborative and flexible
as well as resourceful and commonsensical.

Delivering actionable insights
to confidently
make better decisions.


When you want to know the most impactful way to connect with people via your brand and message.

When you want to better understand people’s everyday interactions to drive your development pipeline and marketing strategy.

When you want to truly know specific groups to improve your reach and inspire your product innovation.

When you are defining your roadmap based on people’s needs, wishes and changing markets
How we help our clients have impact

?
Questions we ask before starting every project:
How can we maximize the impact of this research?
How does this work inform and derisk upcoming decisions?
What does success look like for you? And your stakeholders?

A few clients we work with...


















Our Substack
Monthly insights fueled by curiosity and our own self-funded research. Subscribe for a fresh perspective on the industry and first word on our in-person events. No spam, ever.

F'innews: Researchers in the Wild
May 27th: SF meet up (tomorrow!), Our take on AI moderation, Recap of research week (~4 minute read)

F'innews: Segmentation that doesn't suck
April 30th: How we compressed a month of analytics into days, whether you'd trust AI to shop for you, and what an MBA team taught us about our own blind spots (~4 minute read)

F'innews: Full Circle
March 19th: Seattle Meetup, From SEO to GEO, Research on Research (~3 minute read)

F'innews: In Good Company
Feb 19th: Stanford recap, AI adoption gender gap & What researchers really think about AI (~4 minute read)

F'innews: Winter Wisdom
January 28th: Join us next week in SF, a complicated relationship with discrete choice, and inside the F’inn AI Lab (aka FAIL) (~5 minute read)

F'innews: Holiday cheer incoming
December 19th: F'inn wrapped, moments of joy and our holiday card (~3 minute read)