Market Exploration
via mixed methods, expert discussions and competitive analysis
When your stakeholders are asking questions like what is happening with X, should we be paying attention to Y, or we need to pursue Z category / space, how do we do so in a differentiated way?, we provide insights which focus on differentiation, not solely playing catch-up.
Working With F'inn:
Traditional Research:
Desk research solely
Incorporates desk research in conjunction with people’s perspectives
Big consultancies, requiring big budgets
Dedicated, accessible team, with budget scalable to your needs
Internal PoV
Dedicated, accessible team, with budget scalable to your needs
Moment in time
Predictive / forward looking
Our Way of Working
Role of AI
We’ve created AI tools which are designed to identify, summarize and consolidate secondary sources, based on how a trained analyst would approach desk research. We also know how to interrogate the LLM to ensure accuracy and depth in the outcome.
A more advanced project could incorporate our PersonfAITM tool, which creates custom, fully private GPTs to represent personas relevant to these nascent spaces. The AI persona can be informed by transcripts from first-hand conversations, secondary materials, quant data, etc. This allows the dialogue to continue as the category changes, and F'inn can update with new knowledge and inputs as they becomes available.
People First
We gather the perspective of those who are at the forefront of these emergent categories, i.e. leading edge users, experts, first movers, academics, futurists, sociologists, ethicists, and even resistors, etc. They often have a vision of how they hope / want this space to evolve, and a sense of what could impede the advancement.
If primary research is not in scope, we will identify those who are shaping the category and utilize existing sources that represent their PoV as part of our analysis.
Case Study:
The Impact
This work demonstrated the clear potential of the category and created the foundational understanding of user criteria for a positive and valuable experience with Conversational AI.
Our Approach
This market exploration included:
4
Expert interviews with futurists to project directions forward
3
User diaries in multiple markets across established users, new users, and first time trailists
2
A&U Quantitative research in multiple markets with leading end users
1
Desk research in multiple markets where adoption was highest
The Ask
As Conversational AI was emerging, we conducted multiple projects for our client to define the early use cases, observe users’ reactions to early market entries and understand the role of different input / output modalities.
