Insights
Our work continually elevates and deepens knowledge to create impact for our clients.
Why Businesses Work With F'inn
Consistent delivery of actionable insights to drive confident business decisions and informed investments.
Our stakeholders cross functions, e.g. Research, Engineering, Product Dev't, Marketing, Design and Strategy.
People Centricity
Actionable outcomes based on real people and their emotions, needs and frustrations
Research Knowledge
Disciplined & creative research design and execution
AI Dev't & Experimentation
Proprietary AI developments rooted in rigor research, in addition to experimenting with ff the shelf solutions
Our AI Lab
AI has been part of our way of working for over a decade.
We embrace the role AI plays in research based on the proprietary tools we have developed and our explorations of how AI can accelerate and advance analysis and decision-making.
We also realize its limitations or shortcomings and ensure we are not adding noise or invalidity to research / data.
Here's a glimpse at the AI tools we are utilizing and those with which we are experimenting:
Recent Highlights from our Substack
Our perspective on...
Marketers beware! How people shop is suddenly changing as AI chatbots are disrupting the shopping journey.
It’s tempting to assume that AI-led data cleaning and industry standards are good enough to guarantee accuracy.
We have conducted several synthetic data validation tests, including many of our own synthetic data experiments and each time, we found that synthetic data doesn’t capture how real people make decisions.
Research For Good
We have self-funded research into topics we believe are vitally important and often overlooked or underfunded.
While this is a resource-intensive endeavor, we freely share the outcomes with hopes to stimulate new thinking and calls to action.
Here are examples of this work:
Sustainability: We have completed two rounds of research on sustainability, uncovering ways to target and reach people to drive actions which help our environment. Click below for our most recent report.
Mental Health: This is a topic that touches all of our lives - at home, at work, in our communities. We explored the lifestyle, behaviors and situational factors impacting mental health and derived short and long-term strategies to elevate individual and collective healthiness.
Our Full Archive
We've published many thought pieces over the years and are sharing here for open learning.
Enjoy reading and please do reach out if you ever have any questions or want to discuss further.
Celebrating 9 years
The Art of Manipulation
The Tide Turns
Deepfakes
Sustainability: Doing the Right Thing Isn't Enough
Active Learning
Climate Intelligence
Impossible Hybrid Fruits
The Turing Test
The Age of AI Luddites
The Frame of Babel
The Last Laugh
What is ChatGPTs Favorite Flavor of Ice Cream?
The Next Big Thing in Streaming
Women in Gaming
The Phenomenon of Esports Will Continue to Grow
It's Not Complicated. Give the Customer What They Want.
Not Pursuing Sustainability? You're Already Losing Business.
(re)Disrupting How We Shop, Again - Amazon Go
